Voice of Customer Priority Matrix
Rank customer requirements by importance and satisfaction gap.
Voice of Customer Priority Matrix
Browser-only calculations · No input data saved
Worked example results
| Requirement | Importance | Satisfaction | Gap-weighted priority |
|---|---|---|---|
| On-time delivery | 9 | 5 | 45 |
| Accurate invoice | 7 | 8 | 14 |
Rounded for display only. Export includes the inputs, results, method and assumptions. Refreshing or leaving the tool clears entered data.
Original advanced tool & legacy export options
The original migrated on-site tool is retained below so existing features, industry samples and legacy exports remain available. It is a local page, not another Base44 app. Its older scoring conventions may differ from the transparent native helper above.
How to use Voice of Customer Priority Matrix
- Load the worked example to see the required input format.
- Rank customer requirements by importance and satisfaction gap. Use consistent units, periods and definitions.
- Select Calculate, review the assumptions and export the result for your project evidence.
Formula and method
Priority = importance × (10 − current satisfaction), using 0–10 scales.
Interpretation and assumptions
Use consistent survey scales and a representative customer sample. A priority score is relative and has no universal pass threshold.
Results support professional judgement. They are not a certification of process stability, a financial commitment or a substitute for study design.
Frequently asked questions
How does voice of customer priority matrix work?
Rank customer requirements by importance and satisfaction gap. Priority = importance × (10 − current satisfaction), using 0–10 scales.
What assumptions matter for voc priority matrix?
Use consistent survey scales and a representative customer sample. A priority score is relative and has no universal pass threshold.
Are my calculator inputs saved or sent to a server?
These native calculations run in this browser tab. Inputs are not sent to a server or saved by this calculator. Download the result if you need a record; leaving or refreshing clears the form.