Voice of Customer Priority Matrix Calculator
Enter customer requirements and rate their Importance (1-10) and Current Satisfaction (1-10). The calculator will identify gaps and prioritize improvements.
VOC Priority Matrix Calculator
Voice of Customer Analysis - Define Phase Tool
How to Use
Enter customer requirements and rate their Importance (1-10) and Current Satisfaction (1-10). The calculator will identify gaps and prioritize improvements.
Customer Requirements
Priority Analysis Results
| Rank | Requirement | Importance | Satisfaction | Gap | Priority Score | Priority Level | Quadrant |
|---|
Priority Matrix Visualization
Importance →
Current Satisfaction →
Focus Here
Keep Up Good Work
Low Priority
Possible Overkill
Interpretation Guide
Priority Score Formula:
Priority Score = Importance × (Importance - Satisfaction)
Priority Levels:
- Critical (≥15): Immediate action required
- High (8-14): High priority improvement
- Medium (4-7): Moderate attention needed
- Low (<4): Monitor or low priority
Quadrant Actions:
Focus Here:
High importance, low satisfaction - Priority improvements
Keep Up:
High importance, high satisfaction - Maintain standards
Low Priority:
Low importance, low satisfaction - Monitor only
Overkill:
Low importance, high satisfaction - Reallocate resources